ATELIC AI names Brian Haug global chief revenue officer

ATELIC AI has appointed Brian Haug as global chief revenue officer to help scale sales and revenue as the Dubai-based industrial AI firm expands across the Americas, Europe and the GCC. The move comes as ATELIC pushes its flagship Knowledge System into energy, mining, oil, gas and manufacturing customers.

Why it matters: - ATELIC AI is trying to turn early traction in industrial AI into a broader global rollout across large, asset-intensive industries. - The hire adds a revenue leader with experience scaling large sales organizations and could help ATELIC convert technical adoption into enterprise growth. - ATELIC’s focus on secure, context-aware AI for IT and OT environments speaks to demand for industrial software that can handle data sovereignty and human oversight.

What happened: - ATELIC AI FZCO appointed Brian Haug as global chief revenue officer. - Haug will be based in Virginia and join the founding team. - His remit covers global sales and revenue teams. - The company said the role will support business expansion across the Americas, Europe and the GCC. - The announcement was made July 22, 2026, from Dubai.

The details: - ATELIC’s flagship product is the Atelic Knowledge System. - The platform is designed as a secure, context-aware “System of Action” that connects IT and OT environments. - The software is built for asset-intensive sectors including mining, oil, gas and manufacturing. - ATELIC says the platform turns fragmented industrial data into AI-led executions with strict human oversight. - The company says the system is designed to satisfy rigid data sovereignty rules. - ATELIC said it is continuing to deploy its proprietary technology across its customer base while building traction with partners and new prospects. - Ben Owen, ATELIC’s CEO, said Haug previously grew a revenue organization to more than 4,000 sales professionals and multi-billion dollars in revenue during his tenure with a Berkshire Hathaway Energy subsidiary. - Owen said Haug’s decision to join reflects the strength of ATELIC’s customer proposition and potential. - Haug has held senior roles across companies in the Berkshire Hathaway portfolio. - Haug has developed and trained thousands of industry professionals and led a billion-dollar portfolio. - Haug holds a bachelor’s degree in mechanical engineering from VCU. - Haug has multiple AI certifications. - Haug said he is currently developing AI projects across various verticals.

Between the lines: - The hire signals that ATELIC is moving from product development and customer proof points toward a more aggressive commercial phase. - Bringing in a revenue executive with industrial and energy-sector experience suggests ATELIC wants to sell into complex enterprise accounts where operational credibility matters. - The company’s emphasis on measurable outcomes, sovereignty and oversight points to a market positioning aimed at cautious industrial buyers rather than general-purpose AI users.

What’s next: - Haug is expected to lead ATELIC’s global sales and revenue expansion as the company pushes further into international markets. - ATELIC is likely to continue expanding deployments of the Atelic Knowledge System across energy and manufacturing customers. - The company’s near-term challenge will be translating product traction into repeatable enterprise revenue at scale.

The bottom line: - ATELIC is betting that a seasoned revenue leader can accelerate adoption of its industrial AI platform and help it win larger global contracts. - The company website is www.atelic.ai and its LinkedIn page is ATELIC on LinkedIn.